%0 Journal Article
%T Strategic Brand Concept-Image Management
%A Park, C. Whan
%A Jaworski, Bernard J.
%A MacInnis, Deborah J.
%J Journal of Marketing
%V 50
%N 4
%P 135-145
%@ 0022-2429
%D 1986-10-01
%I SAGE Publications
%~ DeepDyve