%0 Journal Article
%T Predicting Choice Shares under Conditions of Brand Interdependence
%A Kamakura, Wagner A.
%A Srivastava, Rajendra K.
%J Journal of Marketing Research
%V 21
%N 4
%P 420-434
%@ 0022-2437
%D 1984-11-01
%I SAGE Publications
%~ DeepDyve