%0 Journal Article
%T Consumer Perceptions of Comparative Price Advertisements
%A Della Bitta, Albert J.
%A Monroe, Kent B.
%A Mcginnis, John M.
%J Journal of Marketing Research
%V 18
%N 4
%P 416-427
%@ 0022-2437
%D 1981-11-01
%I SAGE Publications
%~ DeepDyve