%0 Journal Article
%T Awareness, action and context‐specificity of blue ocean practices in sales management
%A Parvinen, Petri
%A Aspara, Jaakko
%A Hietanen, Joel
%A Kajalo, Sami
%J Management Decision
%V 49
%N 8
%P 1218-1234
%@ 0025-1747
%D 2011-09-06
%I Emerald Group Publishing Limited
%~ DeepDyve