%0 Journal Article %T Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines %A Rindfleisch, Aric %A Malter, Alan J. %A Ganesan, Shankar %A Moorman, Christine %J Journal of Marketing Research %V 45 %N 3 %P 261-279 %@ 0022-2437 %D 2008-06-01 %I SAGE Publications %~ DeepDyve