%0 Journal Article
%T Rating Scales and Information Recovery—How Many Scales and Response Categories to Use?
%A Green, Paul E.
%A Rao, Vithala R.
%J Journal of Marketing
%V 34
%N 3
%P 33-39
%@ 0022-2429
%D 1970-07-01
%I SAGE Publications
%~ DeepDyve