%0 Journal Article
%T The relationships of communication intensity, CEO commitment, cause fit and media reputation: evidence from Chinese marathon title sponsors
%A Lu, Shanshan
%A Zhu, Weiwei
%A Wei, Jiuchang
%J International Journal of Sports Marketing and Sponsorship
%V 22
%N 2
%P 220-239
%@ 1464-6668
%D 2020-05-29
%I Emerald Group Publishing Limited
%~ DeepDyve