%0 Journal Article
%T Using Laboratory Brand Preference Scales to Predict Consumer Brand Purchases
%A Pessemier, Edgar
%A Burger, Philip
%A Teach, Richard
%A Tigert, Douglas
%J Management Science
%V 17
%N 6
%P B-371-B-385
%@ 0025-1909
%D 1971-02-01
%I Edinburgh University Press
%~ DeepDyve