%0 Journal Article %T Product Choice and the Importance of Aesthetic Design Given the Emotion‐laden Trade‐off between Sustainability and Functional Performance %A Luchs, Michael G. %A Brower, Jacob %A Chitturi, Ravindra %J The Journal of Product Innovation Management %V 29 %N 6 %P 903-916 %@ 0737-6782 %D 2012-11-01 %I Wiley Subscription Services, Inc., A Wiley Company %~ DeepDyve