%0 Journal Article
%T A Gap Analysis Approach to Marketing Curriculum Assessment: A Study of Skills and Knowledge
%A Davis, Richard
%A Misra, Shekhar
%A van Auken, Stuart
%J Journal of Marketing Education
%V 24
%N 3
%P 218-224
%@ 0273-4753
%D 2002-12-01
%I Sage Publications
%~ DeepDyve