%0 Journal Article
%T Strategic B2B customer experience management: the importance of outcomes-based measures
%A Zolkiewski, Judy
%A Story, Victoria
%A Burton, Jamie
%A Chan, Paul
%A Gomes, Andre
%A Hunter-Jones, Philippa
%A O’Malley, Lisa
%A Peters, Linda D.
%A Raddats, Chris
%A Robinson, William
%A ,
%J Journal of Services Marketing
%@ 0887-6045
%D 2017-04-10
%I Emerald
%~ DeepDyve