%0 Journal Article
%T Understanding the Effects of Color: How the Correspondence between Available and Required Resources Affects Attitudes
%A Meyers-Levy, Joan
%A Peracchio, Laura A.
%J Journal of Consumer Research
%V 22
%N 2
%P 121-138
%@ 0093-5301
%D 1995-09-01
%I University of Chicago Press
%~ DeepDyve