%0 Journal Article
%T Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations
%A Dodds, William B.
%A Monroe, Kent B.
%A Grewal, Dhruv
%J Journal of Marketing Research
%V 28
%N 3
%P 307-319
%@ 0022-2437
%D 1991-08-01
%I SAGE Publications
%~ DeepDyve