%0 Journal Article
%T Pre‐identification of first buyers of a new food product
%A McCarthy, M.
%A O’Sullivan, C.
%A O’Reilly, S.
%J British Food Journal
%V 101
%N 11
%P 842-856
%@ 0007-070X
%D 1999-12-01
%I MCB UP Ltd
%~ DeepDyve