%0 Journal Article
%T Marketing's Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidence
%A Ruekert, Robert W.
%A Walker, Orville C.
%J Journal of Marketing
%V 51
%N 1
%P 1-19
%@ 0022-2429
%D 1987-01-01
%I SAGE Publications
%~ DeepDyve