%0 Journal Article
%T Comprehension's Role in Persuasion: The Case of Its Moderating Effect on the Persuasive Impact of Source Cues
%A Ratneshwar,, S.
%A Chaiken,, Shelly
%J Journal of Consumer Research
%V 18
%N 1
%P 52-62
%@ 0093-5301
%D 1991-06-01
%I University of Chicago Press
%~ DeepDyve