%0 Journal Article
%T Marketing and Discontinuous Innovation: The Probe and Learn Process
%A Lynn, Gary S.
%A Morone, Joseph G.
%A Paulson, Albert S.
%J California Management Review
%V 38
%N 3
%P 8-37
%@ 0008-1256
%D 1996-04-01
%I SAGE Publications
%~ DeepDyve