%0 Journal Article
%T High Technology Marketing: Conceptualization and Case Study
%A Yadav, Naveen
%A Swami, Sanjeev
%A Pal, Prosanto
%J Vikalpa
%V 31
%N 2
%P 57-74
%@ 0256-0909
%D 2006-04-01
%I SAGE Publications
%~ DeepDyve