%0 Journal Article
%T Effects of television brand placement on brand image
%A van Reijmersdal, Eva A.
%A Neijens, Peter C.
%A Smit, Edith G.
%J Psychology & Marketing
%V 24
%N 5
%P 403-420
%@ 0742-6046
%D 2007-05-01
%I Wiley Subscription Services, Inc., A Wiley Company
%~ DeepDyve