%0 Journal Article
%T Effect of assimilation on consumer susceptibility to interpersonal influence
%A D’Rozario, Denver
%A Choudhury, K.Pravat
%J Journal of Consumer Marketing
%V 17
%N 4
%P 290-307
%@ 0736-3761
%D 2000-07-01
%I MCB UP Ltd
%~ DeepDyve