%0 Journal Article
%T Experts' Views About Defining Services Brands and the Principles of Services Branding
%A de Chernatony, Leslie
%A Dall'Olmo Riley, Francesca
%A ,
%J Journal of Business Research
%V 46
%N 2
%P 181-192
%@ 0148-2963
%D 1999-10-01
%I Elsevier BV
%~ DeepDyve