%0 Journal Article %T Modeling Multinational Diffusion Patterns: An Efficient Methodology %A Gatignon, Hubert %A Eliashberg, Jehoshua %A Robertson, Thomas S. %J Marketing Science %V 8 %N 3 %P 231-247 %@ 0732-2399 %D 1989-08-01 %I Edinburgh University Press %~ DeepDyve