TY - JOUR AU - TI - Social CRM: How companies can link into the social web of consumers JF - Journal of Direct Data and Digital Marketing Practice DO - 10.1057/dddmp.2011.17 DA - 2011-07-01 UR - https://www.deepdyve.com/lp/unpaywall/social-crm-how-companies-can-link-into-the-social-web-of-consumers-06Ltuhww6M DP - DeepDyve ER -