TY - JOUR AU - Rothschild, Michael L. AB - As government agencies have become more proactive they have begun to conduct prospective impact evaluation studies. Laboratory experimentation is an appropriate method for such studies. The authors discuss relevant issues and normative values to be considered in developing and evaluating such research in a public policy setting. An explication of the model in a policy case is presented. TI - Policy-Related Experiments on Information Provision: A Normative Model and Explication JF - Journal of Marketing Research DO - 10.1177/002224378001700403 DA - 1980-11-01 UR - https://www.deepdyve.com/lp/sage/policy-related-experiments-on-information-provision-a-normative-model-0SO9Or7h7S SP - 432 EP - 449 VL - 17 IS - 4 DP - DeepDyve ER -