TY - JOUR AU - Lynn, Jordan AB - This study examined the prevalence, accessibility, and characteristics of eroticized smoking portrayal, also referred to as smoking fetish, on YouTube. The analysis of 200 smoking fetish videos revealed that the smoking fetish videos are prevalent and accessible to adolescents on the website. They featured explicit smoking behavior by sexy, young, and healthy females, with the content corresponding to PG-13 and R movie ratings. We discuss a potential impact of the prosmoking image on youth according to social cognitive theory, and implications for tobacco control. TI - A Content Analysis of Smoking Fetish Videos on YouTube: Regulatory Implications for Tobacco Control JF - Health Communication DO - 10.1080/10410230903544415 DA - 2010-02-26 UR - https://www.deepdyve.com/lp/taylor-francis/a-content-analysis-of-smoking-fetish-videos-on-youtube-regulatory-0eLUUHoivD SP - 97 EP - 106 VL - 25 IS - 2 DP - DeepDyve ER -