TY - JOUR
AU - Joachimsthaler, Erich, A.
AB - Abstract Past suggestions for improving detection of personality-consumer behavior relationships concerned the personality side of the relationship. In contrast, after Epstein (1979, 1980), this research calls for an examination of the reliability of the dependent variable, the behavior measure. Using data from two large-scale lifestyle studies, this research empirically demonstrates how increasing test-retest reliabilities of repeated behavior measures results in enhanced detection of personality-behavior relations. Theoretical and practical implications are discussed. This content is only available as a PDF. Author notes * John L. Lastovicka is Associate Professor of Business, University of Kansas, Lawrence KS 66045. Erich A. Joachimsthaler is Postdoctoral Fellow, Harvard Business School, Boston, MA 02163. The authors acknowledge George Dreher, Indiana University, for directing their attention to behavior measurement problems, and Charanjit Seera, University of Houston, for his assistance with this research. © JOURNAL OF CONSUMER RESEARCH
TI - Improving the Detection of Personality-Behavior Relationships in Consumer Research
JF - Journal of Consumer Research
DO - 10.1086/209138
DA - 1988-03-01
UR - https://www.deepdyve.com/lp/oxford-university-press/improving-the-detection-of-personality-behavior-relationships-in-0eMuGjQO09
SP - 583
EP - 587
VL - 14
IS - 4
DP - DeepDyve
ER -