TY - JOUR
AU - Zaichkowsky,, Judy
AB - Abstract This article illustrates the adaptation and modification of the Nominal Group Technique from the field of organizational planning for use in the study of consumer behavior. The method is compared to traditional group interviews and structured survey methods. This content is only available as a PDF. Author notes * John D. Claxton is Associate Professor of Marketing, University of British Columbia, Vancouver, Canada V6T 1W5. J. R. Brent Ritchie is Professor of Marketing, University of Calgary, Alberta, Canada T2N 1N4. Judy Zaichkowsky is a doctoral candidate at University of California at Los Angeles, Los Angeles, CA 90024. The authors express their appreciation to the Consumer Research and Evaluation Branch of the Department of Consumer and Corporate Affairs, Government of Canada, for the financial support that made this study possible. They are also grateful to Pierre Filiatrault, Université du Quebec à Montréal, for his contribution to the research. © JOURNAL OF CONSUMER RESEARCH
TI - The Nominal Group Technique: Its Potential for Consumer Research
JF - Journal of Consumer Research
DO - 10.1086/208818
DA - 1980-12-01
UR - https://www.deepdyve.com/lp/oxford-university-press/the-nominal-group-technique-its-potential-for-consumer-research-13ZJQn02zP
SP - 308
EP - 313
VL - 7
IS - 3
DP - DeepDyve
ER -