TY - JOUR
AU - Swanson, Lauren A.
AB - A north-south comparison of newspaper advertisements reveals that northern advertisements emphasize public and social service products targeted at the general public, while those in the south advertise more consumer and industrial products. Southern advertisements also employ a wider variety of execution styles and use visual illustrations more often.
TI - A Longitudinal Look at Latitudinal Influence on Advertising in China
JF - International Journal of Advertising
DO - 10.1080/02650487.1995.11104617
DA - 1995-01-01
UR - https://www.deepdyve.com/lp/taylor-francis/a-longitudinal-look-at-latitudinal-influence-on-advertising-in-china-1I154FJHxo
SP - 277
EP - 294
VL - 14
IS - 3
DP - DeepDyve
ER -