TY - JOUR
AU - Page, Alfred N.
AB - BOOK REVIEWS Jim Dubinsky, Editor Virginia Tech, Blacksburg 10. BU BOOK 1177/1080569904270995 SINE RSS EVC IE O W M SMUNICATION QUARTERLY / December 2004 Changing Minds: The Art and Science of Changing Our Own and Other People’s Minds Howard Gardner. Cambridge, MA: Harvard University Press, 2004. 244 pages Reviewed by Alfred N. Page, University of Missouri–Kansas City DOI: 10.1177/1080569904270995 PERSUADING OTHERS to accept a description of reality that differs from their preconceived notions about a subject can be a daunting task, one that requires an understanding both of rhetoric and how minds work. Many members of our field have studied the former, but few have studied the latter. That is why we are fortunate to have the recent book by Howard Gardner, the John H. and Elisabeth A. Hobbs Professor of Cognition and Education at the Harvard Graduate School of Education, who has spent much of his career researching how lead- ers in organizations use persuasion to change minds. His book, Chang- ing Minds, which business communications professors, corporate CEOs, and elected officials will find useful, builds on the innovative work done on the mind in the past 10 years and provides a theoretical foundation of and practical tips 
TI - Book Review: Changing Minds: The Art and Science of Changing Our Own and Other People’s Minds
JF - Business Communication Quarterly
DO - 10.1177/1080569904270995
DA - 2004-12-01
UR - https://www.deepdyve.com/lp/sage/book-review-changing-minds-the-art-and-science-of-changing-our-own-and-1bWLxLHezo
SP - 483
EP - 486
VL - 67
IS - 4
DP - DeepDyve
ER -