TY - JOUR
AU - Ross, Randolph E.
AB - Analyses the problems faced by foreign investors in the Japanese internal marketplace. Relates these difficulties to the structure of the country's distribution system. Draws on the results of interviews with senior executives from more than 30 major foreign companies operating in Japan to identify common barriers to successful market growth  including Japanese culture, political influences, border arrangements and purchasing characteristics. Concludes that while successful entry into a national market is always difficult for any foreign investor, the limited success of overseas firms in Japan indicates that this particular market is more troublesome than most. Asserts that while Japan continues to suffer from lower levels of overall economic growth, the obstacles for foreign companies will remain.
TI - Understanding the Japanese distribution system An explanatory framework
JF - European Journal of Marketing
DO - 10.1108/EUM0000000004804
DA - 1983-01-01
UR - https://www.deepdyve.com/lp/emerald-publishing/understanding-the-japanese-distribution-system-an-explanatory-1sHMVWdE4i
SP - 5
EP - 13
VL - 17
IS - 1
DP - DeepDyve
ER -