TY - JOUR AU - Surprenant, Carol AB - This article was downloaded by: [FHI 360], [Michael Williams] On: 16 September 2011, At: 07:13 Publisher: Routledge Informa Ltd Registered in England and Wales Registered Number: 1072954 Registered office: Mortimer House, 37-41 Mortimer Street, London W1T 3JH, UK Social Marketing Quarterly Publication details, including instructions for authors and subscription information: http://www.tandfonline.com/loi/usmq20 The transtheoretical model of behavior change: An empirical investigation a b Timothy Greenlee & Carol Surprenant Assistant Professor of Marketing, Miami University, Oxford, Ohio Associate Professor of Marketing, University of Rhode Island Available online: 28 Apr 2010 To cite this article: Timothy Greenlee & Carol Surprenant (1999): The transtheoretical model of behavior change: An empirical investigation, Social Marketing Quarterly, 5:3, 76-81 To link to this article: http://dx.doi.org/10.1080/15245004.1999.9961067 PLEASE SCROLL DOWN FOR ARTICLE Full terms and conditions of use: http://www.tandfonline.com/page/terms-and-conditions This article may be used for research, teaching and private study purposes. Any substantial or systematic reproduction, re-distribution, re-selling, loan, sub-licensing, systematic supply or distribution in any form to anyone is expressly forbidden. The publisher does not give any warranty express or implied or make any representation that the contents will be complete or accurate or up to date. The accuracy of any instructions, formulae and drug doses should TI - The Transtheoretical Model of Behavior Change: An Empirical Investigation JF - Social Marketing Quarterly DO - 10.1080/15245004.1999.9961067 DA - 1999-09-01 UR - https://www.deepdyve.com/lp/sage/the-transtheoretical-model-of-behavior-change-an-empirical-1xPFPLwlPi SP - 76 EP - 81 VL - 5 IS - 3 DP - DeepDyve ER -