TY - JOUR
AU - Kelly, Kathleen S.
AB -  Previous empirical research identified four models of fund raising that explain how charitable organizations practice this specialization of public relations. In this article, I report the results of the second stage of analysis in which I explore why these organizations practice fund raising the way they do. To move from descriptive to explanatory research, I utilize national data on power-control theory, the concept of the dominant coalition, and the issue of autonomy, as well as organizational and practitioner characteristics. 
TI - The Fund-Raising Behavior of U.S. Charitable Organizations: An Explanatory Study
JF - Journal of Public Relations Research
DO - 10.1207/s1532754xjprr0702_02
DA - 1995-04-01
UR - https://www.deepdyve.com/lp/taylor-francis/the-fund-raising-behavior-of-u-s-charitable-organizations-an-20YU2UGFVj
SP - 111
EP - 137
VL - 7
IS - 2
DP - DeepDyve
ER -