TY - JOUR
AU - Chao, Paul
AB - Abstract Recent cases in strategic alliances observed in the U.S. automobile and numerous other consumer product industries point up an important area of research that has not received enough attention in the literature. Complex products involving multiple country affiliations have become much more common.
TI - Partitioning Country of Origin Effects: Consumer Evaluations of a Hybrid Product
JF - Journal of International Business Studies
DO - 10.1057/palgrave.jibs.8490851
DA - 1993-06-01
UR - https://www.deepdyve.com/lp/springer-journals/partitioning-country-of-origin-effects-consumer-evaluations-of-a-233hV0RsIx
SP - 291
EP - 306
VL - 24
IS - 2
DP - DeepDyve
ER -