TY - JOUR
AU - Shuman, R. Baird
AB - WOLFGANG MAX F.4 UST with technical assistance from R. BAIRD SHUMAN Comics are primarily a social phenomenon. Millions are pro- duced annually, many as a result of sophisticated research into mass media and public opinion. It is thus easy to call them naively conformist, and only to a very limited degree might they be said to portray archetypal wish-dreams and collective myths. Comics are produced for entertainment. As well as entertaining, they transmit ideology, and it is often difficult to determine whether the producers regard entertainment or the transmission of ideology as more important. In analyzing comics, one must take account of the connection between entertainment and ideology, between formal composition and mythical content. It is necessary to develop a new kind of reading that goes far beyond the comprehension of the word and verbal structures used. Since picture and language are the bases of almost all comics, the “reading” of comics involves the pictures and their meanings in addition to the language, and the key to understanding them does not lie in the words or pictures alone but in the relationships between them. There is as yet no suitable range of concepts for dealing with these relationships, so 
TI - Comics and How to Read Them
JF - The Journal of Popular Culture
DO - 10.1111/j.0022-3840.1971.0501_195.x
DA - 1971-01-01
UR - https://www.deepdyve.com/lp/wiley/comics-and-how-to-read-them-2ufsovHydX
SP - 195
EP - 202
VL - V
IS - 1
DP - DeepDyve
ER -