TY - JOUR AU - TI - Shared Organizational Values: Measurement and Impact Upon Strategic Marketing Implementation JF - Journal of the Academy of Marketing Science DO - 10.1177/009207038701500103 DA - 1987-03-01 UR - https://www.deepdyve.com/lp/crossref/shared-organizational-values-measurement-and-impact-upon-strategic-3VONAuOUYY SP - 19 EP - 26 VL - 15 IS - 1 DP - DeepDyve ER -