TY - JOUR AU - van der Heijden, Kees AB - Looks at Shells organization and at mechanistic and networkingcultures. Discusses individual and organizational learning and givespointers to the best methods, as practised by Shells planningspecialists. Concludes that if a company is not a learning organizationthen it may find it difficult to become one. Its first priority needs tobe to develop the quality of its organizational conversation. TI - The Learning Organization How Planners Create Organizational Learning JF - Marketing Intelligence & Planning DO - 10.1108/02634509210018702 DA - 1992-06-01 UR - https://www.deepdyve.com/lp/emerald-publishing/the-learning-organization-how-planners-create-organizational-learning-3iW1SU3E70 SP - 5 EP - 12 VL - 10 IS - 6 DP - DeepDyve ER -