TY - JOUR
AU - Sen, Subrata K.
AB - This paper investigates the small sample properties of minimum chi-square estimates of the parameters of stochastic brand choice models. It also describes and evaluates a statistical test which is appropriate for discriminating between two stochastic brand choice models when one is a constrained version of the other.
TI - An Evaluation of the Application of Minimum Chi-Square Procedures to Stochastic Models of Brand Choice
JF - Journal of Marketing Research
DO - 10.1177/002224377301000410
DA - 1973-11-01
UR - https://www.deepdyve.com/lp/sage/an-evaluation-of-the-application-of-minimum-chi-square-procedures-to-3ntOP0Ux6k
SP - 421
EP - 427
VL - 10
IS - 4
DP - DeepDyve
ER -