TY - JOUR AU - Contractor, Farok J. AB - The past three years have seen an acceleration in the rate with which companies have formed strategic partnerships with foreign firms in both the US and overseas markets. This article examines the theoretical rationale underlying joint ventures and asks what strategic considerations lie behind their formation. Fifteen case examples of joint ventures are presented and analysed to see how the theoretical concepts fit actual situations. TI - INTERNATIONAL BUSINESS AN ALTERNATIVE VIEW JF - International Marketing Review DO - 10.1108/eb008300 DA - 1986-01-01 UR - https://www.deepdyve.com/lp/emerald-publishing/international-business-an-alternative-view-56gBeii5WG SP - 74 EP - 85 VL - 3 IS - 1 DP - DeepDyve ER -