TY - JOUR
AU - Ahtola, Olli T.
AB - This article proposes and tests a new model of preferences. Based on certain assumptions in the Fishbein model unacceptable to the author a new model is developed which does not rely on these assumptions.
TI - The Vector Model of Preferences: An Alternative to the Fishbein Model
JF - Journal of Marketing Research
DO - 10.1177/002224377501200108
DA - 1975-02-01
UR - https://www.deepdyve.com/lp/sage/the-vector-model-of-preferences-an-alternative-to-the-fishbein-model-5GeGqQcaU2
SP - 52
EP - 59
VL - 12
IS - 1
DP - DeepDyve
ER -