TY - JOUR
AU - Beason, Larry
AB - This study investigates a distinct type of ethos, signalled ethos, and how it is used ineight business speeches. A rhetorical analysis of the speeches resulted in five categoriesof signalled ethos; the categories center around deference, self-criticism, similitude, expertise, and the inclination to succeed. The study examines the rhetorical functions ofthese categories and suggests that signalled ethos is a useful concept for understanding the types of images authors create of themselves.
TI - Strategies for Establishing an Effective Persona: an Analysis of Appeals to Ethos in Business Speeches
JF - The Journal of Business Communication (1973)
DO - 10.1177/002194369102800403
DA - 1991-09-01
UR - https://www.deepdyve.com/lp/sage/strategies-for-establishing-an-effective-persona-an-analysis-of-6DWj6iXKdb
SP - 326
EP - 346
VL - 28
IS - 4
DP - DeepDyve
ER -