TY - JOUR
AU - DeSarbo, Wayne S.
AB - This paper presents and applies a trade-off model that considers consumer preference/choice to be a function of the interaction of product and person attributes, in addition to product attributes alone. Its practical applicability in reducing data collection costs in commercial marketing research studies also is discussed.
TI - Componential Segmentation in the Analysis of Consumer Trade-Offs
JF - Journal of Marketing
DO - 10.1177/002224297904300410
DA - 1979-09-01
UR - https://www.deepdyve.com/lp/sage/componential-segmentation-in-the-analysis-of-consumer-trade-offs-6f0kJF33BI
SP - 83
EP - 91
VL - 43
IS - 4
DP - DeepDyve
ER -