TY - JOUR AU - Williams, A. Paul AB - Academic Papers Virtual A new horizon for the tourism reality: industry J. S. Hobson and A. Paul Williams Perry revised 4th 1994 Received (in form): September, INTRODUCTION J. S. Hobson is a Lecturer in Tourism Mar- Perry at the Centre for Southern Cross Virtual is one of keting Tourism, reality (VR) potentially Lismore, NSW, Australia. He is a mem- the most University, break- important technological ber of the Editorial Board of Journal of of the 20th It will Vacation late throughs century. allow a of different real and Marketing. myriad A. Paul Williams is Assistant Professor at the unreal to be created experiences through of Hotel and Tourism the use of Department Management, computer-mediated imaging and environments. As such it Hong Kong Polytechnic Kowloon, University, graphical attention Hong has received considerable Kong. in the media. VR is recently technology to create simulated essentially designed which versions of actual are experiences, ABSTRACT . in that it is fact so realistic to possible KEYWORDS: Virtual Artificial Tour- believe are in the real one. Reality, you engaged Information Theme Parks ism, Whether it is a tank in a World Technology, driving War I a battle, museum, visiting walking is all Virtrtal illteractive TI - Virtual reality: A new horizon for the tourism industry JF - Journal of Vacation Marketing: An International Journal for the Tourism and Hospitality Industries DO - 10.1177/135676679500100202 DA - 1995-01-01 UR - https://www.deepdyve.com/lp/sage/virtual-reality-a-new-horizon-for-the-tourism-industry-76fEcbqV7i SP - 124 EP - 135 VL - 1 IS - 2 DP - DeepDyve ER -