TY - JOUR
AU - Atkin, Charles K.
AB - Broadcast News Programming and the Child Audience CHARLES K. ATKIN Dr. Atkin is an Associate Professor in the Department of Com- munication at Michigan State University. This research was supported by a grant from the National Association of Broad- casters. (Manuscript accepted March, 1977). Although social scientists have extensively studied the effects of TV entertainment programs on children, very little is known about young people's responses to broadcast news.1 To provide basic in- formation on exposure patterns to television and radio newscasts, a set of surveys was conducted among elementary school students. The research focuses on national televised news programs, both the early evening newscasts aimed at the adult audience and the Saturday morning mini-newscasts targeted to children. Adult- oriented news programs are shown at a time when most children are near the television set. Although the content is aimed well above the elementary school level, it is possible that young people do watch and learn from these newscasts. Furthermore, the 1971 television season inaugurated a new concept in news presentation: specially designed spot news broadcasts for child audiences. The innovative CBS "In the News" programs are displayed for two minutes every half hour on Saturday mornings. Radio news 
TI - Broadcast news programming and the child audience
JF - Journal of Broadcasting
DO - 10.1080/08838157809363865
DA - 1978-01-01
UR - https://www.deepdyve.com/lp/taylor-francis/broadcast-news-programming-and-the-child-audience-7BCEnz5VjA
SP - 47
EP - 61
VL - 22
IS - 1
DP - DeepDyve
ER -