TY - JOUR AU1 - Crawford, Vincent P. AU2 - Kugler, Tamar AU3 - Neeman, Zvika AU4 - Pauzner, Ady AB - AbstractThis paper begins to explore behavioral mechanism design, replacing equilibrium by a model based on “level-k” thinking, which has strong support in experiments. In representative examples, we consider optimal sealed-bid auctions with two symmetric bidders who have independent private values, assuming that the designer knows the distribution of level-k bidders. We show that in a first-price auction, level-k bidding changes the optimal reserve price and often yields expected revenue that exceeds Myerson's (1981) bound; and that an exotic auction that exploits bidders' non-equilibrium beliefs can far exceed the revenue bound. We close with some general observations about level-k auction design. TI - Behaviorally Optimal Auction Design: Examples and Observations JF - Journal of the European Economic Association DO - 10.1162/JEEA.2009.7.2-3.377 DA - 2009-05-01 UR - https://www.deepdyve.com/lp/oxford-university-press/behaviorally-optimal-auction-design-examples-and-observations-7C0i4Uz0vC SP - 377 EP - 387 VL - 7 IS - 2-3 DP - DeepDyve ER -