TY - JOUR
AU - Ledingham, John A.
AB -  Although the relationship management perspective of public relations is the focus of a substantial body of scholarship, a theory of that perspective has yet to be articulated and explicated. Herein, I review the emergence of the relational perspective, summarize the relevant literature, and construct a theoretical statement of that perspective. I then argue for relationship management as a general theory of public relations and offer suggestions for future research within a relational paradigm. 
TI - Explicating Relationship Management as a General Theory of Public Relations
JF - Journal of Public Relations Research
DO - 10.1207/S1532754XJPRR1502_4
DA - 2003-04-01
UR - https://www.deepdyve.com/lp/taylor-francis/explicating-relationship-management-as-a-general-theory-of-public-7Tvtqime0H
SP - 181
EP - 198
VL - 15
IS - 2
DP - DeepDyve
ER -