TY - JOUR
AU - Jeong, Miyoung
AB - The sharing economy literature has largely concentrated on the examination of peer-to-peer accommodation platforms such as Airbnb, with little attention paid on other innovations in collaborative consumption. This study investigates consumer adoption of the Uber mobile application through lenses of two theoretical models – Diffusion of Innovation Theory and Technology Acceptance Model. The results suggest that relative advantage, compatibility, complexity, observability, and social influence have a significant influence on both perceived usefulness and perceived ease of use, which in turn lead to subsequent consumer attitudes and adoption intentions. This study demonstrates the integration of the two classic adoption theories.
TI - Consumer adoption of the Uber mobile application: Insights from diffusion of innovation theory and technology acceptance model
JF - Journal Of Travel & Tourism Marketing
DO - 10.1080/10548408.2018.1507866
DA - 2019-09-02
UR - https://www.deepdyve.com/lp/taylor-francis/consumer-adoption-of-the-uber-mobile-application-insights-from-7mEAM7Hqt9
SP - 770
EP - 783
VL - 36
IS - 7
DP - DeepDyve
ER -