TY - JOUR
AU - MacEvoy,, Bruce
AB - Abstract This article begins with a partial replication of previous work—a comparison of the Values and Life Styles (VALS) system and the List of Values (LOV). The analysis is then extended to evaluate the role of a set of standard demographic variables with respect to both psychographic segmentation systems. This content is only available as a PDF. Author notes * " Thomas P. Novak is Visiting Assistant Professor of Marketing, Graduate School of Business, Columbia University, New York, NY 10027. Bruce MacEvoy is Senior Research Psychologist, SRI International, 333 Ravenswood Avenue, Menlo Park, CA 94025-3493. The authors thank Donna Hoffman, Hal Kassarjian, Don Lehmann, and four anonymous reviewers for their helpful comments. SRI International provided the data used in this research. © JOURNAL OF CONSUMER RESEARCH
TI - On Comparing Alternative Segmentation Schemes: The List of Values (LOV) and Values and Life Styles (VALS)
JF - Journal of Consumer Research
DO - 10.1086/208541
DA - 1990-06-01
UR - https://www.deepdyve.com/lp/oxford-university-press/on-comparing-alternative-segmentation-schemes-the-list-of-values-lov-7v06aD0OJH
SP - 105
VL - 17
IS - 1
DP - DeepDyve
ER -