TY - JOUR
AU - 
TI - The meaning and measurement of customer retention
JF - Journal of Targeting Measurement and Analysis for Marketing
DO - 10.1057/palgrave.jt.5740035
DA - 2001-08-01
UR - https://www.deepdyve.com/lp/unpaywall/the-meaning-and-measurement-of-customer-retention-8BzVN5V9Mb
DP - DeepDyve
ER -