TY - JOUR
AU - Faison, Edmund W., J.
AB - Article PDF first page preview Close This content is only available as a PDF. Author notes * Edmund W. J. Faison is Chairman, Marketing Department, University of Hawaii, Honolulu, Hawaii 96822. © 1977 THE JOURNAL OF CONSUMER RESEARCH INC.
TI - The Neglected Variety Drive: A Useful Concept for Consumer Behavior
JF - Journal of Consumer Research
DO - 10.1086/208693
DA - 1977-12-01
UR - https://www.deepdyve.com/lp/oxford-university-press/the-neglected-variety-drive-a-useful-concept-for-consumer-behavior-8aN0REcjFM
SP - 172
VL - 4
IS - 3
DP - DeepDyve
ER -