TY - JOUR AU - Faison, Edmund W., J. AB - Article PDF first page preview Close This content is only available as a PDF. Author notes * Edmund W. J. Faison is Chairman, Marketing Department, University of Hawaii, Honolulu, Hawaii 96822. © 1977 THE JOURNAL OF CONSUMER RESEARCH INC. TI - The Neglected Variety Drive: A Useful Concept for Consumer Behavior JF - Journal of Consumer Research DO - 10.1086/208693 DA - 1977-12-01 UR - https://www.deepdyve.com/lp/oxford-university-press/the-neglected-variety-drive-a-useful-concept-for-consumer-behavior-8aN0REcjFM SP - 172 VL - 4 IS - 3 DP - DeepDyve ER -