TY - JOUR
AU1 - Spanjol, Jelena
AU2 - Xiao, Yazhen
AU3 - Welzenbach, Lisa
AU4 - 
TI - Successive Innovation in Digital and Physical Products: Synthesis, Conceptual Framework, and Research Directions
JF - Review of Marketing Research, Innovation and Strategy
DO - 10.1108/s1548-643520180000015004
DA - 2018-06-12
UR - https://www.deepdyve.com/lp/crossref/successive-innovation-in-digital-and-physical-products-synthesis-8gYiML0OaM
SP - 31
EP - 62
DP - DeepDyve
ER -